Latest Trends in Co-Branding

14 April 2021

11:30am – 12:30pm (EDT) / 5:30pm – 6:30pm (CET)

Co-branding occurs where two companies strategically align themselves for the purpose of marketing, in the hope that the success and allure associated with one side is brought to its partner brand too. It is often seen as an effective way to open businesses up to another audience, boost exposure and build their customer base. Usually, both companies need to find some value in the deal, and it must be a partnership (though not necessarily equal) to make it work.

Join LES Britain & Ireland for a webinar hosted by the YMC to discuss the latest trends in co-branding (the benefits and the potential pitfalls) and the intellectual property implications.

 

Read more & register here